DeBeers Engagement Rings
May 18, 2012
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Since 1888, De Beers has been the leading business in the competition of mining, trading, and manufacturing diamonds. They have played a significant part in the diamond industry as they became successful in increasing consumer demand for the said material by carrying out marketing strategies. Despite various controversies it faced during the past, today De Beers remains to be the leading company in the business of diamond mining, trading, and manufacturing.
The company was founded in the 19th century by a man named Cecil Rhodes. The mining explorations conducted in South Africa back then had revealed to them an 83.5 carat diamond. This pushed Rhodes to expand his business by buying land claims from other mining operators. As his company was slowly growing, it also received funding from Lord Nathan Mayer Rothschild, a member of a prestigious clan from Europe. It was after Rhodes leadership that De Beers diamond production was able to spike up. After his death in 1902, Rhodes was replaced by Ernest Oppenheimer in 1927. Because of the company’s dominant characteristic, it now controls a large part of the worlds total diamond production.
Why choose DeBeers engagement rings?

Since time immemorial, diamonds were believed to be magical pieces that harnessed love, purity, and eternity in people. Diamonds are the finest pieces ever known on Earth that is why it is only rightful and deserving that engagement rings be made of diamond.
De Beers engagement rings are among the finest collection in the world. The most impressive feature of De Beers engagement rings is that these pieces are actually made of authentic diamond; diamond which is the universal symbol of romantic love and devotion. There is no better way to express your true and everlasting love for your significant other than by presenting your loved one with one of these De Beers engagement rings made of diamond.
For years, De Beers engagement rings have been marketed so successfully that it was able to increase the consumers demand for diamond. De Beers engagement rings are of premium quality because these diamonds have been mined from the heart of the place where the worlds most beautiful diamonds can be found. Every piece has been cut precisely and polished to exquisiteness. De Beers engagement rings are no ordinary pieces. That is why your feelings of love and your journey towards greater passion deserve to be expressed using the best diamonds rings by De Beers.
To ensure customers that their diamonds will be of top quality for a lifetime, diamonds above 0.20 carat are branded with the De Beers marquee. The De Beers Marque guarantees that Debeers engagement rings have passed criteria for diamond sourcing and manufacturing. This Marque does not in any way affect the carat, color, and clarity grading of Debeers engagement rings. It also comes with a Passport that serves as the certification that Debeers engagement rings are premium quality; it states the items exact measurements, color, carat, and clarity.
Classifications of De Beers engagement rings
There is a wide selection of De Beers engagement rings to choose from. One of their selections is the Fancy Colour Solitaires. They have rings in pink and yellow hues, each having uniqueness in cut and design. De Beers create every piece with a certain uniqueness so two diamond rings will never look the same.
There are also round brilliant and fancy shaped solitaires. Diamonds are formed into shapes like round, oval, pear, heart, marquise, cushion, princess, square emerald, emerald, and radiant. The shapes of each diamond can serve as illustrations of the personality of the ring bearer. The shaped diamonds by De Beers are always meticulously formed so it bears the right proportions and symmetry.
What is now considered as the most expensive diamond ring in the world is made only be De Beers. This is the Round Brilliant Platinum ring that seems to bear the perfect shape and color. This ring is priced at over one million dollars, surpassing the rings made by other high-end brands.
When looking for an engagement ring, make sure that you consider all your available options before purchasing one. A professional jeweler should be able to tell you about more details about the cut, clarity, and carat of each ring. De Beers jewelers are very professional in the business. They should be able to help you find the right diamond engagement ring that matches the personality of your loved one. These diamonds are not priced at a measly amount so expect an incredible price for unmatched diamond rings by De Beers. You should always be willing to pay a significant amount for something as elegant as a De Beer engagement ring.
When looking for a diamond ring, you do not always need the woman’s input. Every diamond engagement ring made by De Beers has always been loved by all women around the world. All you have to consider is the size of the ring. You have to be sure that the ring bearer will feel comfortable wearing the ring every day. An engagement ring is a proposal of love so it needs to be worn every day. You may also want to consider her taste for jewelry. Choose silver than gold, if that is what she prefers. Go for something classic if shes loves old fashioned jewelry.
Where to buy De Beers engagement rings
Top quality diamond rings like Debeers engagement rings can only be purchased from luxury retail stores. De Beers stores are located in New York, California, London, Paris, Tokyo, Osaka, Kobe, Kyoto, and Dubai.
If you want a ring designed especially for you or you simply want to view the De Beers collection of diamond engagement rings, you can also arrange a viewing through the De Beers website. All you have to do is to select the branch most convenient to you, indicate the time and date of your visit, and provide your personal information. You can inquire for the cost of Debeers engagement rings from any of the actual stores or over their website where they have provided a customer service number.
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